Course curriculum

  • 1

    Course Overview

    • Welcome to the Social Media Outreach Short Course

    • Your Instructors: LeAnn Locher and Andrea Stith

    • Course Overview

    • Learning Objectives and Outcomes
  • 2

    Teamwork Is Dreamwork

    • Why a Team?

    • Team Roles

    • Setting Goals

    • Clarify Your Voice

    • Suggested Action Items
  • 3

    Content is Queen

    • Quality Over Quantity

    • Planning a Content Calendar

    • The Role of Humor

    • Suggested Action Items
  • 4

    Facebook

    • Beyond the Basics: Measurement

    • Best Practices for Cover, Profile, Event Art

    • Events

    • Facebook Live

    • Proactive Engagement

    • Let's Practice Content for Facebook

    • Suggested Action Items
  • 5

    Instagram

    • Overview and Setting Up Your Insta

    • Stories

    • Examples of Gardening Instagram Accounts

    • Content Ideas for Instagram

    • Hashtag Magic

    • Suggested Action Items
  • 6

    Wrap-Up

    • Social Media Quiz

    • Congrats! Here's what's next for you.

    • Feedback Survey (optional)